Contact me at eva@msevareign.com. “Hearing these LGBTQ individuals speak about their identities as well as their drive to be their true selves will empower other LGBTQ people and remind us all what true beauty is all about.” Coverage includes: - Foundations for studying gender & pop culture (history, theory, methods, key concepts) - Contributor chapters on media and children, advertising, music, television, film, sports, and technology - Ideas for activism and ... The rules: from 6 a.m. to 6 p.m., nothing unnatural. Pantene doesn’t get to make money off of negative stereotypes — using stereotypical models — and then tell us they’re feminist “lean-in” … Found insideThis book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In April, we launched our new “Power to Transform” campaign which recognizes, celebrates and gives visibility to those who transform their lives and the world around them every single day. Senior Art Director: Emily Pracher, Account – Grey NY Created in partnership with GLAAD, Pantene’s new campaign is a revival of the brand’s iconic 1986 “Don’t Hate Me Because I’m Beautiful” advertisement, Don’t Hate Me Because I’m BeautifuLGBTQ+ | #BeautifuLGBTQ+. Pantene Launches Don’t Hate Me Because I’m #BeautifuLGBTQ+ To Redefine What ‘Beautiful’ Looks Like Today We encourage you to show your support for the LGBTQ+ community on Spirit Day by wearing purple and encouraging others to do the same. This book provides the first systematic and comprehensive account of the grammar of visual design. By looking at the formal elements and structures of design the authors examine the ways in which images communicate meaning. Pantene Pride Month commercial, vice media, 2019 Tinder, 2019 Comcast & Vayner media, 2019 L’Oréal China, 2019 Verizon, 2020 Weight watchers, Tiny Giant, 2020 Stella Artois, 2020 Competition for Pantene includes L'Oreal Paris Hair Care, Garnier (Hair Care), Head & Shoulders, Tío Nacho, TRESemmé and the other brands in the Health & Beauty: Hair Care industry. You can connect with Pantene on Facebook, Twitter and YouTube. Pantene Pro-V TV Spot, 'Split End Repair and Protect' Feat. New York Times BestsellerSpring 2013 Kids' Indie Next List Sybella's duty as Death's assassin in 15th-century France forces her return home to the personal hell that she had finally escaped. As a brand once known for a particular kind of “beautiful hair,” we are tackling conventional stereotypes with “Don’t Hate Me Because I’m BeautifuLGBTQ,” a new message that’s part of our recently launched “Power To Transform” campaign. Project Manager: Morgan Marc, Production – Townhouse NY Pantene aired a heartwarming commercial that featured a trans child, Sawyer, and her lesbian parents. Commercial provided by the courtesy of Town House Production Agency. A rhetorical analysis of visual text using appeals of ethos, logos, pathos shows the effectiveness of the English Pantene Commercial for targeting audience. All articles are written or co-written by Vincent V. Triola. For three decades, every October 11, the LGBTQ+ community and its allies have celebrated National Coming Out Day—a positive celebration of individuality and expression that encourages everyone to share their truth with the world and celebrate inclusivity. As a result, the brand has committed to telling stories of transformation that defy bias, celebrate personal expression and show a more inclusive world. Watch Paris Lees in new hair care commercial for Pantene Expressing her pride in the short video, in which she says "the power of hair isn't just how it … Pantene has also pledged to donate $100,000 to Family Equality, a group that strives to improve the lived and legal rights of LGBTQ families. Products in recent years have taken out ads during the Super Bowl as a good time to promote the crucial role of dads in kids lives. December 11 2018 3:19 PM EST A Pantene commercial out of the Philippines is making the internet emotional AF! “For many in the community, hair plays a pivotal role in their “transformation moment,” said Ilaira Resta, Vice President, North America Hair Care, Procter & Gamble. Trans Kids is a trenchant ethnographic and interview-based study of the first generation of families affirming and facilitating gender nonconformity in children. Tags: Saturday Night Live, comedy, sketch, pantene commercial, sofia vergara, penelope cruz, kate mckinnon, kate mckinnon first sketch, kate mckinnon … “Hearing these LGBTQ individuals speak about their identities as well as their drive to be their true selves will empower other LGBTQ people and remind us all what true beauty is all about.”. “Pantene has raised the bar for authentic inclusion by shining the spotlight on a diverse group of LGBTQ people in this powerful new campaign,” said GLAAD President and CEO Sarah Kate Ellis. Pantene is also encouraging families to share a family photo using #BeautifuLGBTQ in support of family equality for all. Join in the conversation by watching the campaign video below, using #BeautifuLGBTQ on social media, and visiting our Pride Stories blog page to learn more about the individuals in the campaign. Pantene is also supporting the LGBTQ+ community for GLAAD’s Spirit Day by donating 30% of all Amazon sales to the organization on October 17th. Believe Me! Brand Power recommends Pantene Daily Moisture Renewal Conditioner to help repair dry, damaged hair. Cycle by Freda – A new period care range designed for everyone, Don’t Hate Me Because I’m BeautifuLGBTQ+. Business Manager: Beverly Beach, Tags: Pantene is taking on the issue of LGBTQ+ rights this Pride month, with a brand new campaign. YouTube. PANTENE Pride 2019 Commercial: No matter who you love, what you wear, or how you style your hair, Pride is a beautifulGBTQ+ thing. Agency: Grey New York, Creative – Grey NY Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Spirit Day is a day for speaking out against LGBTQ+ bullying and standing with LGBTQ+ youth who disproportionately face bullying and harassment because of their identities. The PrideAdvantage fueling program brings you the most advanced fueling controls – 24 hours a day, 365 days a year – via a network of more than 55,000 sites nationally. The campaign features a range of people with the LGBTQ+ community and their own unique stories of transformation. This book provides a comprehensive overview of the problem and the players involved, both on the aggressive, hardcharging Left and in the nascent conservative resistance. Found inside... hair was the kind you'd see only on dolls and in shampoo commercials. ... the gig as the spokesmodel for Pantene's new line of tween hair care when she ... For Bianca, a woman of trans experience featured in the series, transitioning marked the first time she felt her outside truly matched her inside. Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. Pantene, Grey, Don’t Hate Me Because I’m BeautifuLGBTQ+, LGBT, Gay Pride, LGBTQ+, LGBT Campaigns, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, Procter & Gamble, GLAAD, Transgender, #BeautifuLGBTQ+, #BeautifuLGBTQ. NO Damage and my hair looks fabulous every time I leave there! VP Talent: Natasha Howell In Hollywood and Advertising, Michael K. Williams Set the Bar for Depth and Authenticity, MRC Strips Accreditation from Nielsen’s National and Local TV Measurement Services, Dick’s Sporting Goods Shares Adventurous Campaign for the Arrival of Its Public Lands Stores, CBS News Chief Neeraj Khemlani on the CBS Mornings Rebrand: ‘We’re Not Changing Who We Are. Pantene wants every head of hair held high with Pride, and has collected the stories of individuals featured in the 'I'm BeautifuLGBTQ+' campaign to share with the world. Associate Casting Director: Brian Safuto In Better Boys, Better Men, cultural critic and New York Times contributor Andrew Reiner argues that men today are working on an outdated model of masculinity, which prevents them in moments of distress and vulnerability from marshalling ... Join in the conversation by using #BeautifuLGBTQ, and learn more about what Pantene is doing at www.pantene.com/en-us/pride. We understand what it means to entrust the keys to your business to someone else, and we work every day to earn that trust and make you proud of your sparkling clean workspace. How Publisher Audits Reduce Fraud Risk and Improve ROI, Subscriber Onboarding and Engagement Done Right, The Power of Advertising on the Second Screen, The Keys to Building Your Customer Identity Framework, How to Sell More on Instagram, Facebook and TikTok, Cracking the Code to Reach Professional Audiences, Cross-Screen Measurement Isn’t Just for the Upfronts, How Advertisers and Publishers Are Solving Data Deprecation Challenges Together. We are all consumers and we are all members of society, so consumer behavior, and attempts to influence it, are critical to all of us. This text is designed to provide an understanding of consumer behavior. No makeup, no hair products, no flatirons/curlers/etc. Gomez has since created videos using her music to advertise Pantene’s shampoos and conditioners. March 22 2021 2:15 PM EDT A new shampoo commercial from Pantene centering a young trans girl and her two moms is definitely not of the ‘no tears’ variety. Pantene TV Commercials. “For many in the community, hair plays a pivotal role in their “transformation moment,” said Ilaira Resta, Vice President, North America Hair Care, Procter & Gamble. SVP, Account Director: Kate Bernhardt You can also pledge your support and donate to GLAAD by visiting https://www.glaad.org/spiritday. Her credits include Sideways Smile, Tourmaline’s Salacia and Pantene’s 2019 Summer Pride commercial. P&G and iHeartMedia launch ‘Can’t Cancel Pride’ COVID-19 relief benefit starring Katy Perry, Sia and Billy Porter ... Charmin, Dawn, Downy, Jared, Pantene … We’re Actually Doing More of What We Do Best’, Take a Social Media Mindset for Your CTV Campaigns, Drive Growth Through Multicultural Microsegmentation, Pantene Reimagines ‘Don’t Hate Me Because I’m Beautiful’ to Celebrate LGBTQ+ Pride, Dollar Shave Club Stays Ridiculous With a Visit to Creamy Shave Butter Dreamworld, Princess Cruises Are a Window to the World, and Yourself, in Sweeping New Ads, This British Holiday Campaign Promises Lucky Shoppers Their Own Personal White Christmas, International Stars Help Danish Tourists Avoid Sunburns in Insane Musical PSAs. Found insideThe book speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the ... Pantene wants every head of hair held high with Pride, and encourages the LGBTQ+ community and its allies to express their authentic selves and share their own transformations to show the world all they are capable of and just what “beautiful” looks like. Outlines numerous expansion strategies for businesses and includes interviews from twenty-five CEO's. “We are so proud to be partnering with Pantene on this campaign to show that, whilst LGBTQ-adoptive families may look or seem ‘different’, all families have one thing in common – the love for each other built through moments shared, … CommerciaL. A guide to twenty-first-century manners for young professionals covers topics ranging from cellphone and e-mail etiquette to fine dining and making introductions, in a work that includes commentary from the author's granddaughter. “Pantene has raised the bar for authentic inclusion by shining the spotlight on a diverse group of LGBTQ people in this powerful new campaign,” said GLAAD President and CEO Sarah Kate Ellis. Each person featured represents their own transformation and unique sense of self-expression, with three stories being featured in separate supporting campaign videos. You can watch the advert below. Autumn Whitefield-Madrano. The Gas Saving Burner – Simple solution that saves gas and life! In April, Pantene launched its new “Power to Transform” campaign which recognizes, celebrates and gives visibility to those who transform their lives and the world around them every single day. Senior Print Producer: Don Lagas Found inside – Page 196William M. Pride, O. C. Ferrell ... For instance, if Procter & Gamble introduces a new Pantene brand shampoo, interested buyers will seek additional ... One of the videos Gomez made in 2019, English Pantene Commercial, provides an example of the effectiveness of visual text and advertising to achieve market share for Pantene (Pantene). Each person featured represents their own transformation and unique sense of self-expression, with three stories being featured in separate supporting campaign videos. Found insideBoys and girls ages 0 to 3 will love learning to count with Leah and her genies from Nickelodeon’s Shimmer and Shine as they count up to a magical tea party! This Nickelodeon read-along contains audio narration. Office Pride Commercial Cleaning Services is here for you! “Pantene has raised the bar for authentic inclusion by shining the spotlight on a diverse group of LGBTQ people in this powerful new campaign,” said GLAAD President and CEO Sarah Kate Ellis. “I want to be there for people in a way that I didn’t experience when I was younger, and let them know that there is nothing wrong with them,” Pooya states in the video after joining the initiative in hopes that her story would enable others to see their place in the world and envision the transformations they are capable of. Now, in support of National Coming Out Day, Pantene is continuing its commitment to sharing diverse stories of transformation by releasing its second installment of its award-winning “Don’t Hate Me Because I’m #BeautifuLGBT+” campaign. For many in the community, hair plays a pivotal role in their transformation moment with 60% of LGBTQ+ persons saying they changed their hair when coming out. A Pantene commercial with Ellie Goulding where she is playing at a music concert. “Going Home for the Holidays” builds upon the Pantene brand’s “Don’t Hate Me Because I’m Beautiful” advertising campaign, which launched during Pride Month 2019. Found inside – Page 279“Morning, Pantene.” She giggles, rolling to press her face into her pillow. “You're never going to let me live that down.” “Nope.” “That commercial paid for ... Pantene has committed to telling stories of transformation and overcoming obstacles to eliminate bias, celebrate personal expression and show a more inclusive world that emanates a holistic definition of beauty. Global Strategy Director: Julia Perissinoto Created in partnership with GLAAD, the campaign takes the brand’s ubiquitous line from our famous 1986 advertisement to redefine what ‘beautiful’ looks like in today’s world by featuring a range of people within the LGBTQ+ community and their own unique stories of transformation. But when the comedown finally kicks in, Byron arrives at a shocking encounter that will change life forever. Part memoir, part fiction, part polemic - but all true - this is a story about growing up poor in the noughties. Found inside – Page iiAs such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. This furthered commitment follows recent global Pantene campaigns in the Philippines and the U.K. which celebrate and showcase transgender beauty and the stories of that community. Aiming to bridge the gap between theory and application, this work focuses on strategic management. Seamless/Grubhub #CelebrateAllFlavors Commercial. Just like them, we want you to love and enjoy greater hair days everyday, and in every way. “Pantene has raised the bar for authentic inclusion by shining the spotlight on a diverse group of LGBTQ people in this powerful new campaign,” said GLAAD President and CEO Sarah Kate Ellis. Adweek is the leading source of news and insight serving the brand marketing ecosystem. So, whether that means getting a major chop or growing out your locks to defy societal norms, or embracing hair that bends the gender binary entirely – Hair is an impactful visual cue of transformation, and this new campaign from Pantene aims to show the beauty of all transformations and of all people.”. It is designed to repair and hydrate without weighing your hair down, plus it's color-safe and free from parabens. This, according to Sawyers “mothers,” is true gender expression. 98 ($0.89/Fl Oz) She has also appeared in Sideways Smile, Tourmaline’s Salacia, and Pantene’s 2019 Summer Pride commercial, and is one of our favorite writers and artists. The commercial tells the story of Kevin Balot, the first transgender woman to be an “ambassador” for Pantene Philippines. MassMutual “Vow to Protect” Campaign. In The Victims’ Revolution, critic and scholar Bruce Bawer provides the first true history of this radical movement and a sweeping assessment of its intellectual and cultural fruits. So I dipped my toes into my no-makeup-for-a-week resolution by trying on All Natural Day, author Rosie Molinary 's body-image challenge. Found inside – Page 7A Hong Kong - based supplier since 1978 , we take pride in the expertise of our ... segment LED Dot - matrix LED LED lamp Flux LED PI Pantene Industrial Co. 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